This year, the Texas Woodworking Festival is excited to bring back the Content Creator Track. This is a half-day of education, inspiration, and practical training designed specifically for aspiring woodworking influencers and creators. If you’ve ever dreamed of turning your woodworking hobby into a professional platform. whether through YouTube, Instagram, TikTok, or beyond, this is your opportunity to learn directly from some of the most successful woodworking content creators in the world.
You’ll spend the afternoon with TBA – four powerhouse names in the content space who have built followings and thriving careers online. They’ll share what they’ve learned along the way, the mistakes to avoid, and the proven strategies that actually work when it comes to growing an audience and making a living from your craft.
This add-on ticket gives you access to 5 back-to-back sessions, each designed to tackle a different part of the content creation journey.
Jason Hibbs – Building a Loyal Following – Gaining Viewers, Not Views
Success in content creation isn’t just about racking up numbers—it’s about building a true community. Jason Hibbs will break down how to cultivate an audience that is genuinely invested in what you do, what you say, and what you create. Walk away with strategies that go beyond vanity metrics and focus on long-term connection.
Drew Witt – Everything I Wish I Knew Before Becoming a Content Creator
Drew is pulling back the curtain on what it *really* takes to grow a YouTube woodworking channel. From crafting thumbnails that actually earn clicks, to structuring videos that maximize watch time (the metric YouTube loves most), to debunking myths about expensive equipment—you’ll leave with a practical game plan to grow your presence. Whether you’re just starting or already building a channel, this session will help you take your craft to a wider audience.
Ethan Abramson – Is $ocial Media Worth It? Energy In vs. Income Out
Social media can be a powerful tool—but is it really worth your time as a business venture? Ethan Abramson explores the state of content creation today, weighing the costs in energy and creativity against the financial opportunities. If you’ve wondered whether monetizing your online presence is the right path for you, this honest session will help you decide.
Art McCarthy – From Workshop to World Stage: Turning Your Craft into a Social Media Career
Art McCarthy shows makers how to turn their workshops into content studios and their hobbies into full-time careers. Learn how to build an authentic brand, create compelling content, grow your audience, and monetize your work without compromising your craft. Whether you’re into woodworking, metalworking, pottery, leather, or any other trade—this session offers strategies for scaling your passion to a global audience.
Youtube AMA – Ask Me Anything
All 4 panelists will sit down and answer all of your questions on Youtube, social media and whatever woodworking questions you may have.
Who Should Attend?
Whether you’re a hobbyist who wants to share projects with the world or an experienced craftsman ready to take the next big step, the Content Creator Track will give you the tools and confidence to make it happen.
Spots are limited—secure yours today and start building not just furniture, but your future as a woodworking content creator.
